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Last Updated: June 4, 2024  


Welcome. This privacy policy (“Privacy Policy”) describes how Hanna Instruments, Inc. (“Hanna Instruments”, “we”, “us” or “our”) collects, protects and uses the personally identifiable information (“Personal Information”) which you (“User”, “you” or “your”) may provide on our website located at https://hannainst.com and related subdomains (“Website”) and through the use of certain of our products or services or when you connect with us at trade shows or request information of us ( “Services”). It also describes the choices available to you regarding our use of your Personal Information and how you can access and update this information.  

We understand that privacy is important to you and want you to know that we are committed to safeguarding your Personal Information (defined below).  As a result, we want to provide you with a clear picture of how the Personal Information that you provide to us is processed, managed, and protected by us, and what your choices are with respect to that information. 

Users of the Hanna Lab app can find the privacy policy for the app at https://www.hannainst.com/hanna-lab-privacy-policy. This Privacy Policy does not cover the app used for connecting certain Hanna Instruments products.  

This Privacy Policy also does not apply to the practices of companies that we do not own or control, nor to individuals that we do not employ or manage. 

Residents of the European Union may have additional rights. Please see our GDPR Privacy Rights section following the main Privacy Policy. 


Table of Contents 


Types of Data Collected 

Use of Data 

Marketing Information 


Behavioral Remarketing 

Disclosure of Data

Integrating Social Networking Services 

Retention of Data 

International Data Transfers 

Aggregated Data 

Security of Data 

"Do Not Track" Signals 

Your Rights


Links to Other Sites 

Children’s Privacy

California Privacy Rights 

Nevada Privacy Rights 

Changes to this Privacy Policy 

Got questions?  

GDPR Privacy Rights  

These are some of the terms we use in this Privacy Policy to describe how we use and treat your Personal Information:  

Personal Data or Personal Information 
Personal Data or Personal Information means data about a living individual who can be identified from that data (or from those and other information either in our possession or likely to come into our possession). 

Usage Data 
Usage Data is data collected automatically either generated by the use of our website or from the website infrastructure itself (for example, the duration of a page visit). 

Cookies are small pieces of data stored on a User’s device.  

Data Controller
Data Controller means a person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed. 

For the purpose of this Privacy Policy, we are the Data Controller of your data. 

Data Processor (or Service Providers) 
Data Processor (or Service Provider) means any person or company (other than an employee of the Data Controller) who processes the data on behalf of the Data Controller. 

We may use the services of various Service Providers in order to process your data more effectively. 

Data Subject 
Data Subject is any living individual who is the subject of personal data. 

The User is the individual using our service. The User is also known as a Data Subject. 

Types of Data Collected 
We collect several different types of information for various marketing purposes and to provide improvements to our website.

Personal Data 
We collect Personal Information in several ways from different parts of the Services: 

Information you provide voluntarily:
While visiting our website or ordering our products or engaging with us at trade shows, we may ask for the following information:   

  • Email address 
  • First name and last name 
  • Phone number
  • Address, state, province, ZIP/postal code, city 
  • Data related to your employment such as your company’s data, company name  
  • Credit card information 
  • Education history if you apply for a job with us
You can choose not to provide us with identifying information, but then you may not be able to take advantage of some of the Website’s features or access certain Services. Usage Data: We may also collect Usage Data. This Usage Data may include information such as your computer's Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data. 

Tracking and Cookies Data 
We use cookies and similar tracking technologies to track the activity and improve your experience on our website as well as for marketing purposes. When you use and access our website, Hanna Instruments may place numerous cookies files in your web browser.
As described in our Cookie Policy, we use cookies for the following purposes: 

  • To enable the functions of our website 
  • To retrieve analytics about site usage  
  • To store your preferences
You can update and change your cookie settings at any time (excluding Necessary Cookies outlined in our Cookie Policy) by visiting this Cookie Preferences Link, this is also located in the footer of our website. Disabling cookies may impact your user experience on our website and services.

Information from third party websites.  
The Services may include functionality that allows certain kinds of interactions between the Website and your account on a third-party website or application such as a social media site. The use of this functionality may involve the third-party site providing information to us. For example, we may provide links on the Website to facilitate sending a communication from the Website. These third parties may retain any information used or provided in any such communications or activities and these third parties’ practices are not subject to our Privacy Policy. We may not control or have access to your communications through these third parties. Further, when you use third-party sites or services, you are using their services and not our services and they, not we, are responsible for their practices. You should read the applicable third-party privacy policies before using such third-party tools through our Services. 

Use of Data 
We may use your Personal Information for various purposes, including: 

  • Providing, developing, customizing and improving your services;  
  • Fulfilling orders; 
  • Fulfilling our legal obligations: preventing, detecting and investigating security incidents and potentially illegal or prohibited activities; 
  • Protecting the rights, property or safety of users, our company or others; 
  • Enforcing agreements with users; 
  • Responding to claims that posting or other content violates third-party rights; 
  • Resolving disputes;
  • Providing support and assistance for our services; 
  • Personalizing our services, website content and communications based on your preferences;
  • Fraud protection, security and debugging; 
  • Creating and managing user accounts; 
  • Processing orders or other transactions; 
  • Billing; 
  • Displaying advertisements, including interest-based advertising; 
  • Responding to correspondence from you, contacting you when necessary or requested and sending you information; 
  • Creating user preferences regarding emails and other communications;
  • Displaying content of interest to you; and  
  • For other purposes disclosed at the time of collection.

Marketing Information
We may also use your Personal Data to contact you with email newsletters, marketing or promotional materials, and other information that may be of interest to you. 

You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email that we send. Residents of the EU must affirmatively opt in to receiving marketing materials.  

If you wish to stop receiving text messages from us, reply STOP, QUIT, CANCEL, OPT-OUT, or UNSUBSCRIBE to any text message sent from us. For more information, see our Mobile Messaging Terms and Conditions. 

We may use third-party Service Providers to monitor and analyze the use of our website. 

  • Google Analytics 
  • Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our website. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. 
  • You can opt-out of having your activity on our website available to Google Analytics by installing the Google Analytics opt-out browser add-on. This add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about a visitor’s activity. 

Behavioral Remarketing
Hanna Instruments uses remarketing services to advertise on third-party websites to you after you have visited our website. We and our third-party vendors use cookies to inform, optimize, and serve ads based on your past visits to our website. 


  • Google AdWords remarketing services are provided by Google Inc. 
  • You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings website page  
  • Google also recommends installing the Google Analytics Opt-out Browser Add-on for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics. 
  • For more information on the privacy practices of Google, please visit Google’s Privacy & Terms. 

Microsoft Advertising

  • Microsoft Advertising remarketing services are provided by Microsoft.
  • For more information on the privacy practices of Microsoft Advertising, please visit Microsoft's Privacy Policy. 

Meta (Facebook and Instagram) 


  • LinkedIn remarketing services are provided by LinkedIn. 
  • For more information on the privacy practices of LinkedIn, please visit LinkedIn’s Privacy Policy. 


  • YouTube remarketing services are provided by YouTube (owned by Google). 
  • For more information on the privacy practices of YouTube, please visit YouTube’s Privacy Policy. 

Disclosure of Data 
We do not sell your Personal Information.  
We may disclose your Personal information in the following circumstances:  

Disclosure for Law Enforcement 
Under certain circumstances, Hanna Instruments may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency). 

Legal Requirements
Hanna Instruments may disclose your Personal Data in the good faith or belief that such action is necessary: 

  • To comply with a legal obligation 
  • To protect and defend the rights or property of Hanna Instruments
  • To prevent or investigate possible wrongdoing in connection with our website 
  • To protect the personal safety of users of our website or the public 
  • To protect against legal liability

Business Transfers.  
We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Third parties providing services to Hanna.  
We may use third-party service providers to perform certain services on behalf of us or the Website or Services, such as: (i) creating and updating Website functionality; (ii) billing or processing credit cards, and/or electronic or manual payments; (iii) assisting us in Website operations; (iv) managing a database of customer and consumer information; (v) hosting the Website and improving performance of the Website; (vi) designing and/or operating the Website’s features; (vii) tracking the Website’s activities and analytics, including marketing and market research; (viii) data enhancement (to learn more about our customers); (ix) providing customer support such as technical support (x) enabling us and/or third parties to send you special offers or perform other administrative services, such as customer service, security, tech, operational support, email and legal services; and (xi) other services designed to assist us in maximizing our business potential.  

Integrating Social Networking Services  
You may also have the option of posting your activities to Social Networking Services when you access content through the Website; you acknowledge that if you choose to use this feature, your friends, followers and subscribers on any Social Networking Services you have enabled will be able to view such activity. Because we use social media plugins, if you visit our Website while logged in to a social networking account, personally identifiable information about your browsing activities on this Website may be transferred to the third party who operates the account. See the third party's terms of service and privacy policy for more information on what information may be transferred and what you can do to avoid or limit the transfer of information.

Retention of Data
Hanna Instruments will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. 

Hanna Instruments will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our website, or we are legally obligated to retain this data for longer time periods. 

International Data Transfers 
Because Hanna Instruments works with global companies and technologies, we may transfer your Personal Information outside of the country in which it was originally provided. This may include transfers to third parties, such as developers, service providers or affiliated entities who are in location outside the United States or the European Union or the United Kingdom, where data protection laws may not offer the same level of protection as those in the U.S., E.U. or European Economic Area.  When we transfer personal data outside of these areas, we take steps to make sure that appropriate safeguards are in place to protect your Personal Information.   

Aggregated Data
We may aggregate, de-identify, and/or anonymize any information collected through the Website or Services that such information is no longer linked to your personally identifiable information. We may use and share this aggregated and anonymized information (non-Personal Information) for any purpose, including without limitation, for research and marketing purposes, through the use of artificial intelligence and machine learning tools (“AI”) and may also share such data with our affiliates and third parties, including advertisers, promotional partners and others. 

Security of Data
The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. 

"Do Not Track" Signals
We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. 

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser. 

Your Rights
Hanna Instruments aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. 

Whenever made possible, you can update your Personal Data directly within your account settings section. If you are unable to change your Personal Data, please contact us to make the required changes. 

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us. 

In certain circumstances, you have the right: 

  • To access and receive a copy of the Personal Data we hold about you 
  • To rectify any Personal Data held about you that is inaccurate 
  • To request the deletion of Personal Data held about you 

You have the right to data portability for the information you provide to Hanna Instruments, Inc. You can request to obtain a copy of your Personal Data in a commonly used electronic format so that you can manage and move it. 

Please note that we may ask you to verify your identity before responding to such requests. 

Note that regardless of your email preference settings, we will send you transactional and relationship messages regarding the Services, including administrative confirmations, order confirmations, important updates about the Services, and notices about our policies. 

We may provide paid products and/or services within our website. We use third-party services for payment processing (e.g. payment processors). 

We will not store or collect your payment credit card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of payment information. 

The payment processors we currently work with are: 

Links to Other Sites
Our website may contain links to other websites that are not operated by us. If you click on a third-party website link, you will be directed to that third-party's website. We strongly advise you to review the Privacy Policy of every website that you visit. 

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party websites or services. 

Children's Privacy
Our website is not directed at anyone under the age of 13 ("Children"). 

We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child or children have provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers. 

California Privacy Rights
Under the Shine the Light law, California residents may request certain information regarding Hanna’s disclosures in the prior calendar year, if any, of their Personal Data to third parties for their own direct marketing purposes. If you are a California resident, you can make such a request by contacting us here contact us. You must clearly state the nature of your California Privacy Rights request and provide sufficient information for us to process your request; at a minimum your name, email address, and California postal address. We will respond to your request within 30 days.  

Nevada Privacy Rights
If you are a Nevada resident, you have the right to request certain information from us regarding the collection and sale of your personal information (as defined in Nevada Revised Statutes 603A.320) during your visit to our websites or when you otherwise interact with us online. If you have sought or acquired, by purchase or lease, any goods or services for personal, family, or household purposes from the Hanna Instruments Website, you may ask us to disclose whether we have sold (for monetary consideration) certain information about you (including your first and last name, physical address, email address, telephone number, an identifier that allows you to be contacted either physically or online, or other contact information that allows us to identify you personally).  

As a Nevada resident, you may also request to opt out of us sharing such information about you.  To make this inquiry, please submit a request by contacting us here at contact us. You must include your full name, email address, and attest that you are a Nevada resident by providing a Nevada postal address in your request. Please state whether you are requesting information and/or opting out.   

We will process your request within 60 days, or we will let you know if we need additional time. We may require additional information to verify your identity before we can respond.

Changes to this Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy revision date on the top of this page. 

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are made into effect when they are posted on this page. 

Got questions?
If you have any questions about this Privacy Policy, please contact us:

GDPR Privacy Rights 

If you are a resident of or located within the EU or European Economic Area (“EEA”) or the United Kingdom, you have certain additional data protection rights under the General Data Protection Regulation (“EU GDPR”) or the UK GDPR (collectively “GDPR”). These rights include: 

  • The right to access, update or delete the information we have on you.
  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your Personal Information.
  • The right of restriction. You have the right to request that we restrict the processing of your personal information.
  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
  • The right to withdraw consent. You also have the right to withdraw your consent at any time where we relied on your consent to process your personal information.

Legal Basis for Processing Personal Information under GDPR 

Hanna’s legal basis for collecting and using the Personal Information described in this Privacy Policy depends on the Personal Information we collect and the specific context in which we collect it. 

Hanna Instruments may process your Personal Information because: 

  • We need to perform a contract with you;
  • You have given us permission to do so;
  • The processing is in our legitimate interests, and it is not overridden by your rights; or
  • To comply with the law.

Disclosure of Personal Information under GDPR 

Legal Requirements  

Hanna Instruments may disclose your Personal Information in the good faith belief that such action is necessary to: 

  • To comply with a legal obligation;
  • To protect and defend the rights or property of Hanna;
  • To prevent or investigate possible wrongdoing in connection with the Service;
  • To protect the personal safety of users of the Service or the public; or
  • To protect against legal liability.

Disclosure for Law Enforcement  

Under certain circumstances, Hanna Instruments may be required to disclose your Personal Information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency). 

Exercising your rights:  

As specified above, to exercise any of these rights, you can submit your request by contacting us here contact us.  We will respond to your privacy requests within 30 days and notify you of the action(s) we have taken or required steps to fulfill the request.  

Please note that the above individual rights are not absolute, and we may be entitled to refuse requests where certain exceptions apply.  Please note that where our processing of your Personal Information relies on your consent and where you then withdraw that consent, we may not be able to provide all or some aspects of our services to you and/or it may affect the provision of those services. Should you wish to raise a concern about our use of information (without prejudice to any other rights you may have), you have the right to do so with your local supervisory authority.