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3/9/2021

Hanna Instruments, Inc. Announces New Vice President of Global Marketing

 

Stephen_Lesser_New_VP_Global_Marketing_1080x1080Woonsocket, RI, March, 2021 – Hanna Instruments, Inc. (Hanna) welcomes Stephen Lesser as Vice President of Global Marketing. Stephen brings over 15 years of marketing and eCommerce experience to the Hanna organization.

As a member of Hanna’s executive team, Stephen will lead Hanna’s Global marketing efforts. He will work with Hanna’s offices worldwide to continue to build our company brand, strengthen the customer experience across digital platforms, and drive marketing strategies.

Before joining Hanna Instruments, Inc., Stephen held various marketing leadership roles in the fashion industry, the consumer product sector, and the interactive agency space.

In his most recent position, as Vice President (Brand) for MeUndies, Stephen led this direct-to-consumer company to align their marketing focus and helped streamline the buying experience for customers.

Prior to this, Stephen worked for Al-Futtaim in Dubai as the Head of Marketing and eCommerce. In the past, Stephen also developed a new international retail and experience business unit for Mattel, Inc. and has done marketing and brand consulting for many years.

“I am excited to be a part of the Hanna Instruments leadership team. I look forward to collaborating with our international offices to unify our brand and eCommerce presence to accelerate our growth globally,” states Stephen Lesser, Vice President of Global Marketing for Hanna Instruments, Inc.

About Hanna Instruments, Inc. (Hanna): Hanna is the world’s largest privately held manufacturer of analytical and scientific instruments. Since 1978 Hanna has produced simple, affordable, high quality devices for laboratory, food, agriculture, environmental, industry applications, and more. We offer a wide array of instrumentation from research grade benchtop meters and ISEs, to single and multiparameter meters for pH, DO, and more. Thousands of consumers and major brands trust Hanna for their testing needs. Hanna operates in 34 countries around the globe, ensuring exceptional levels of customer service and support. For more information, please visit hannainst.com.

If you have any questions about this press release, please reach out to us at
marketing@hannainst.com for more information.